Doritos Roulette

Doritos Roulette is an experience. It’s unnerving anticipation. Sudden, scorching heat. Exhilarating volatility. It’s also just a bag of chips.

Doritos Roulette is spectator Sport. No one wants to eat the spicy chip, but it’s fun to watch it happen to someone else. Kind of like Reality TV. Introducing..

Click to meet the chips!

Copywriter: Emma Cleveland
Art Director: Cassidy Lee

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